Articles
Field notes from real projects across AI automation, product delivery, and growth execution.
Prompts for Vibe Coders: A Practical Guide to Claude Code
The difference between vibe coding frustration and vibe coding success is knowing what to prompt. A practical guide to CLAUDE.md setup, effective prompt patterns, and the Frontend Design skill for non-technical builders using Claude Code.
How to Get Notified When AI Agents Need Your Attention in iTerm2
Running AI coding agents across multiple terminal tabs means lost time when you miss a prompt. A three-minute iTerm2 configuration gives you native macOS notifications whenever an agent finishes and waits for input.
Build vs. Buy: A Decision Framework for Growing UK Businesses
The build-or-buy decision costs UK businesses millions in misallocated spend every year. A structured framework for evaluating total cost of ownership, integration complexity, and strategic fit.
What Actually Goes Wrong in AI Integration Projects
Over 80% of AI projects fail, and the models are rarely the problem. An honest breakdown of the five organisational, data, and process failures that derail AI integration — grounded in research from RAND, McKinsey, Gartner, and MIT.
How to Scope an MVP Without Wasting Your First £50K
35% of failed startups built something nobody wanted. A practical, financially grounded guide to scoping your MVP — with UK cost benchmarks, a step-by-step prioritisation process, and clear success criteria.
Core Web Vitals and Revenue: What the Data Actually Says
Published case studies from Vodafone, Rakuten, Swappie, and others show a clear, measurable link between Core Web Vitals and revenue. Here are the specific numbers.
Choosing a Software Consultancy in the UK: A Buyer's Guide
A practical framework for UK business leaders evaluating software consultancies — covering what to look for, what to avoid, how contracts work, and how to structure engagements to protect your investment.